About Texas Beard Company

Our Beginning

My name is Ryan Olson, and I founded Texas Beard Company in 2014 with one simple belief: beards deserve better. Back then, men looking for beard care products didn’t have many good options. Most grooming items on the shelves were filled with harsh chemicals, synthetic fragrances, or overpowering cologne-like scents. I knew there had to be a better way.

What started as small-batch experiments quickly grew into a mission to create premium natural beard care products for men that actually work. Every formula we make, whether it’s beard oil, all-natural beard balm, strong hold mustache wax, or refreshing beard wash, is designed to soften and tame facial hair while nourishing the skin underneath. From the start, our focus has been on high-quality, natural ingredients that deliver results without compromise.

The Early Team

In the early days, I was not alone in building this vision. Adam brought his creativity to design and marketing, helping shape the look and voice of the brand. Aaron created the logo, packaging, and website that gave Texas Beard Company its signature identity. And Shayne was around too, keeping things lively and pitching in where he could. Their work set the foundation for everything that followed.

Sara Joins Full Time

From the very beginning, my wife Sara was right there with me. When the company started taking off, it grew faster than we expected. By the fall of 2014, Sara left her job and joined Texas Beard Company full time. It was a big leap that showed how much we believed in what we were building. Today, Sara leads product development and formulation, making sure every oil, balm, wash, and wax meets our standards.

Our First Big Wins

One of our first products, Big Thicket Beard Oil, quickly became a customer favorite. With its cedarwood and pine scent, it captures the feeling of a Texas forest: earthy, clean, and unmistakably masculine. It remains our best-selling premium beard oil.

Not long after, our strong hold mustache wax developed a loyal following. With just the right amount of hold, it keeps mustaches styled and tamed without feeling overly stiff or sticky. These two products, Big Thicket Beard Oil and Mustache Wax, became the backbone of our lineup and continue to be customer favorites.

A Family Business

Today, Texas Beard Company is proudly a family-run business. I focus on customer service and the business side of things. Sara leads product development and keeps our formulas dialed in. She also hand writes a thank you note on every packing slip. It may seem small, but that bit of connection has become a defining part of who we are. In a world where so much feels automated and impersonal, we want every order to feel personal and genuine.

A Community of Beards

One of the best parts of this journey has been seeing the community that has grown around the brand. Over the years, we have shipped to all 50 states and more than 85 countries. We have met people around Texas proudly wearing our t-shirts, and a few devoted fans have even had our logo tattooed. That kind of loyalty is humbling and reminds us every day why we do what we do.

What We Stand For

Our philosophy is simple. If we wouldn’t use it ourselves, we won’t put it out there. Every natural beard care product we make is crafted with care using high-quality ingredients that are good for your beard and good for your skin.

We also believe in listening to our customers. Many of our most popular products were born from customer requests. Some wanted a lighter oil for hot summers, others asked for a stronger premium mustache wax, and many suggested new scent profiles. That back and forth keeps us connected and helps us grow while staying true to our roots.

Looking Ahead

The heart of Texas Beard Company hasn’t changed since 2014. We don’t see our customers as transactions. We see them as part of our story. Whether you’ve been with us since the early days or are just now starting your beard journey, every order matters, and every beard we serve keeps us motivated.

As we look to the future, our mission remains the same. We want to create high-quality, natural beard grooming products, treat every customer like family, and stay true to our Texas roots. For us, it has never been just about beard oil or mustache wax. It has always been about keeping beard care real, authentic, and connected.