i am a first time beard oil user. this stuff is remarkable. beard oil is remarkable. it may not seem like it at first, but give it about a week. another reviewer mentioned that the smell goes away after a few minutes, and that's true in the beginning. after a full week of using the stuff, i catch little whiffs of the scent from time to time when i'm riding in the car or while i'm reading. my beard is healthier looking already, and the shine is perfect. also, the price point on this stuff is great as far as texas beard co. is concerned. of the handful of websites i visited they were the only one to offer the 30.00/15.00 pricing. one small gripe would be that i wish the bottle came with an eyedropper or a reducer for application control. i'm not a clumsy guy, but it'd be easy to pour too much into your hands if you don't have an eyedropper on hand. i'm definitely on board, though, and i will be sampling other scents when i'm finished with this one. thanks for an excellent product, guys!