Texas Beard Company was one of the first beard related products I tried a few years ago when I started really growing a beard. I'm about 3.5 years into this, and I've tried several other brands. None of them make my beard as soft as the Texas Beard Company products. Another thing I've noticed is the scent, most of the others don't stick around all day like these do. I'm particularly fond of the Clove Citrus and Mint Eucalyptus scents. I use both the oil and the balm in the mornings, and will sometimes use the balm again the evenings. Great products all around, I highly recommend!