For reference, my beard is 15 inches and very dense until about the bottom third. The scent lasts all day for me and smells amazing. I really like the thick consistency and it's perfect since I don't like dealing with balm. This gives a slight weight to the hair to control fly aways but doesn't really give any hold. It's just a little oily for me. I use about 3 drops and it gives a nice sheen to the hair but any more would be too greasy. I didn't get the same feeling with the argan oil I was using. My only concern is if separation will occur. When dispensing the first day, I was getting only oil and non of the thickness but that has corrected itself. So far, I would buy this again.