I was in need of some more beard oil when I stumbled on this product. It was the first i saw of it on the website. I figured I would give it a shot and see how it worked. Best decision I've made in a while. It keeps my beard nice and soft and moisturized, but also gives it structure and some hold throughout the day. It doesn't have a strong scent like the oil and beard balm do, but that doesnt bother me at all. Ive already bought my second bottle and will continue to use this as long as they offer it! I love TBC!!